Brief
Collaborate with the designer and founder to create a single-page website that uses clear, simple language to drive sign-ups and highlight key brand messages:
Built for developers, by developers
Intuitive interface, clear language, easy navigation
No jargon or friction, enabling faster solutions
Simplifies coding, integration, and problem-solving
Streamlines developers workflows
Problem statement
How might we create a clear and simple website that highlights product benefits, making it easy for both developers (end users) and business managers (budget decision-makers) to understand its value and drive engagement?
Approach
We adopted a content-first approach for website design in this project. After an initial kick-off session with the founder, I reviewed all the product documentation and brand docs to understand the core product offering. This was followed by a content mapping session to determine the page structure and what content was in and out.
Once everyone was comfortable with the page structure and content, I created the website copy, which the designer then used to visually bring the page to life. When then iterated on the content based on the design elements. This collaborative process ensured a seamless flow from content to design, aligning the messaging with the user experience.
Deliverables
The goal was to simplify the content by removing unnecessary developer jargon, while retaining key industry terms familiar to the audience. I used active, benefit-driven language throughout to spark interest and engagement.
Here are a few snippets from the copy deck. The website wasn't live at time of publishing.
Home page banner and below the fold:
How it works copy:
Product benefits:
Brand story:
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