Brand: True Savings
Collaborated with: Designer, Developer, Product Owner, SEO Analysts and Head of Marketing
Brief
Create a navigational landing page to host evergreen articles, case studies, and news aimed at increasing user engagement while supporting SEO objectives. The design should showcase a curated library of content created using relevant SEO keywords. The landing page and articles must promote discoverability and deliver clear value to the audience, encouraging them to explore the website further.
Problem statement
How might we design a navigational landing page for blog content that boosts engagement, supports SEO, and provides value to users?
Approach
For this project, I contributed to the end-to-end design process. In the kick-off session, we defined project requirements, using the website content strategy, competitor analysis and our research to guide the design. The development team then facilitated a session to discuss CMS limitations and inform our decisions.
During the initial design phase, I collaborated with marketing to develop a six-month content plan, mapping against key media opportunities, SEO opportunities, and our business goals. Our target was to have six articles ready for launch.
Deliverables
My deliverables included:
Landing page content
Tagging strategy
All articles
Meta data and descriptions
URL title
Take a look at some of the articles I wrote:
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