If you think content is no longer king, you're dead wrong. Blogging is a great way to drive traffic and keep your audience coming back for more.
Blogs or ever-green articles should be the golden goose of every content marketing strategy. The milkshake that brings all the customers to your yard or, should we say, website.
Finding time to blog is often what stops many businesses from creating regular content. But blogs help your brand connect with your audience in ways other content can't. You can answer commonly asked questions, help customers through sticky points in your customer journey or give behind-the-scenes insight into how your business is run.
And the best part is you can make a single blog stretch a long way. Whack it up on your website and let the Google crawlers do their thing, pop it in your email comms or turn it into months of bite-sized bits for your social channels. Now that's bang for your marketing buck.
What you'll get
Blogs are one of the main ingredients in every successful content marketing strategy. With my blog package, you get more than just a well-written article.
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Engaging brand blogs optimised with your SEO keywords
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2 x blog title options per article
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Short snippet for website or eDM
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SEO-optimised meta titles and descriptions
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2 x social media posts for each blog
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1 x image from Canva
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Minimum 2 link-backs to other relevant pages on your website
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2 x rounds of feedback and edits
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A call to action that converts
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Copy that meets compliance and legal requirements (financial services and FinTech)
Why you need an experienced blog copywriter pumping out valuable content on the regular.
A good blog copywriter does much more than string a few words together to tell a good brand story.
A freelance blog copywriter, like me, can:
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Boost your audience trust factor by creating engaging and authoritative content that gets attention
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Help you share your expertise and become an industry thought-leader
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Create well-researched blogs dripping in brand personality
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Attract new customers and keep the ones you've already got hooked on the good stuff you do
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Impress the Google gods with valuable content dusted with the right SEO keywords
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Increase organic traffic to your website
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Share years of knowledge that only comes from experience writing blogs for brands just like yours.
How much it costs
When it comes to blogs, you get what you pay for. A well-researched blog with stacks of personality and all the Google necessities shouldn't come cheap. Add the time it takes to find engaging imagery, create social media posts and write your eDM blurb, and a well-rounded blog package from an experienced freelance copywriter starts to look like good value.
Plus, you'll have more time to spend on the things you're good at.
$2600 + GST package
Includes 4 blogs between 600-1000 words
"Emma brings the perfect words to our designs and marketing efforts."
Thom Nugyen
UX Designer
