Canon Australia
UX Writing
“We were very pleased with the quality of your work and service. It was very clear as to the add value having your input provided.”
Lead Designer
Brief
The Digital Design Team at Canon Australia approached me after completing the discovery and design phase of a large website rebrand aimed to improve navigation for B2B customers. Armed with wireframes ready for build, the team had concerns the language traditionally used on the website would hinder the success of the new designs.
Problem
How might we improve findability and usability with customer-centric language to help B2B customers navigate the website without impacting the consumer experience?
What I did
Consulted on the directional language used across the Home Page, IA and Top Navigation and B2B Sales Pages, providing content guidelines and recommendations for:
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Navigation labels
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Section headings
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Body copy
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CTAs
Insights
When it comes to UX Writing and seamlessly guiding your customers through your website, even the smallest change in language can make a world of difference to the customer experience.
My Copy
Sample 1: Ensure language is clear and distinct when presenting options to the customer.
Before:
After:
Sample 2: Remove technical jargon and use active, conversational language to drive engagement.
Section heading before:
Section heading after:
