Simple, user-friendly digital content
Content strategy + Copywriting
A little about me
Hi. I’m Emma, a Sydney based copywriter with a passion for content-first design. Specialising in UX writing and content strategy — I help brands have better conversations online.
Good content design can give a brand personality, make digital products easier to use and help people find what they’re looking for.
With over 10 years’ experience, I believe simple, user-friendly digital content builds trust and drives engagement.
What I do
UX Writing
Clear and simple content for digital products.
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User interface (UI) and wireframe content
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Writing for accessibility
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Microcopy
Content Strategy & Copywriting
Practical strategies that inform content ideas.
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Strategy, vision and tone of voice
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Copywriting and editing
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Content plans and style guides
Brand Storytelling
Creative communication that brings brands to life.
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Blogs and articles
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Social media
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Newsletters and content marketing
“Emma brings the perfect words to our design and marketing efforts. She has been pivotal in helping our clients tell their brand story and connect with their audience. Responsive, friendly, and confident service - you’re in good hands with Emma.
You make me feel 10x more confident when launching my clients into the market.”
— Thom Nguyen, UX Designer
What clients say
“It has been fantastic working with Emma. From when we first spoke I knew she understood the brand and the direction I needed. From the website audits, strategy plans and social media plans – Emma delivered beyond my expectations.
Prior to contacting Emma I wasn’t confident in the website or how to start the Instagram feed, but she gave me the direction and confidence I needed. I couldn’t be happier with the website and aesthetic of Instagram.
For anyone looking for support or services in this area, I would highly recommend Emma. She is organised, understands your product, is flexible and easy to work with”
— Alanna Camilleri, Selfe Studios
“Working with Emma is a dream. Not only does she have a rare ability to instantly take on complex characters to produce brilliant pieces of creative writing, she makes the process flawless.
From her initial concepts straight through to the finished product, every piece of writing is considered, creative and on brief. Everything she writes leaves me wanting more. My clients are as thrilled with her work as I am. She is my go to girl!”
— Daniella Rose, a thousand stories