What's a digital copywriter?
A digital copywriter or content writer is someone who writes the words you see on a website.
The type of content a digital copywriter writes will depend on the audience they are writing for and the intent behind the content.
Sales or product information is designed to encourage the reader to buy or do something, while blogs and articles are generally penned to educate the reader about a brand, industry or trending topic.
What digital copywriters do
Digital copywriters do more than just write, they also need to:
Talk with clients and stakeholders
Scope the size of projects
Research and gather information about a topic
Understand the target audience
Define key messages
Project management and planning
Stich together customer journeys
Ideate and identify better ways of communicating
Review and understand analytics
SEO keyword research
Editing and proof reading
Publish content using a content management system (CMS)
Optimise content based on learnings
Pitch content ideas
Source images and videos
Other types of digital writers:
Content by Emma Agius